The Junk/Spam filters work by looking for key words. This post is a description of exactly which words the filter looks for and where the filter looks for them.
So if you are going to continuing using email marketing instead of desktop to desktop marketing this list could increase your overall delivery rates by 100%.
Junk E-mail Filter Signals
- To contains “friend@”
- To contains “public@”
- To contains “success@”
- From contains “sales@”
- From contains “success.”
- From contains “success@”
- From contains “mail@”
- From contains “@public”
- From contains “@savvy”
- From contains “profits@”
- From contains “hello@”
- First 8 characters of From are digits
- Subject contains “advertisement”
- Subject contains “!” AND Subject contains “$”
- Subject contains “!” AND Subject contains “free”
- Subject contains “$$”
- Body contains “money back “
- Body contains “cards accepted”
- Body contains “removal instructions”
- Body contains “extra income”
- Body contains “,000”
- Body contains “!!”
- Body contains “$”
- Body contains “Dear friend”
- Body contains “for free?”
- Body contains “for free!”
- Body contains “Guarantee” AND (Body contains “satisfaction” OR Body contains “absolute”)
- Body contains “more info ” AND Body contains “visit ” AND Body contains “$”
- Body contains “SPECIAL PROMOTION”
- Body contains “one-time mail”
- Body contains “
- Body contains “order today”
- Body contains “order now!”
- Body contains “money-back guarantee”
- Body contains “100% satisfied”Body contains ” mlm”
- Body contains “@mlm”
- Body contains “///////////////”
- Body contains “check or money order”
So if you have been buying email leads, using an autoresponder to send out your marketing campaign, and are not getting the results you believe you should be getting, maybe it’s time to look at your ad copy and make some changes.
I would also suggest looking into adding some new Web 2.0 marketing channels to your overall marketing campaign.
Never Give Up,
Troy Dooly
Rainmaker
