This mlm leads, mlm lead list and mlm lead prospecting tip tells how to give product or service testimonials that sell your mlm product or service.

It was 1992. I had just joined my first network marketing company. It was a nutritional company.

In 1992, we didn’t have access to sales tools like websites, web audios or web videos that could do the selling and telling for us. Instead, all we had were product and opportunity brochures. But that’s not what did the selling and telling for us.

It was our “story”.

Our story is what made us money. The story of how the MLM products (or services) worked for us. The story of how the MLM business worked for us.

Let me explain.

At that time we were building our business nationwide over the telephone using cold market leads just like you are now.

At the time, we had a whole team of people that worked together. We were upline, downline and crossline to one another. It didn’t matter. Each one of us had our unique story of how the products or business opportunity worked for us. And we shared that story with each other’s prospects. (My old mentor Randy Stralow taught me back then that “facts tell, but stories sell.” I never forgot that lesson.)

Anytime we had a good prospect, we would 3-way call someone from our team for their story. Usually we tried to find someone similar on our team that had a similar background to that of our prospect. For example, 3-way an athlete into an athlete on our team. 3-way a person with a particular health challenge into someone on our team that had the same health challenge. That way they could relate to one another.

We relied on each other’s story because we didn’t want to tell the story ourselves. Had we told the story, it would appear as if we were “selling” the prospect. No one wants to sell, and no one wants to be sold.

So what kind of stories did we tell?

We told stories of how the products or services worked for us.

We told stories of how the business worked for us.

Then we told the prospect what they should do next. We gave them a “call-to-action”.

Will telling stories work for you in your business today?

Absolutely. That’s how people communicate – through stories.

So now that you know it works, let me tell you how you can create a product testimonial for you and your business. And let me do that by giving you an example of my product testimonial from back in the day. Once you’ve read my testimonial, I’ll break it down for you afterwards.

This is the product testimonial I used when someone 3-wayed into me for my story:

“I’m a competitive cyclist. I’ve raced for more than 16 years. I spend over 20 hours a week on the bike and compete regionally and nationally for 8 months out of the year. As a competitive athlete, I’m always looking for a competitive edge. I’m always looking for a way to speed up my recovery time.

“Recently a friend introduced me to the product. At first I was skeptical but I figured I had nothing to lose since it was ‘money back guaranteed’. So I gave it a try.

“Right away I noticed that I started sleeping better at night. I started waking up an hour earlier each morning feeling more refreshed than I had previously. And that I wasn’t falling asleep at the wheel during my hour-long commute home from work. That was pretty important to me as you can imagine.

“But that wasn’t even the best part.

“The best part was that because the products helped my muscles recover so quickly, I was able to train hard on a daily basis. And that training helped me win the Hotter ‘N Hell Road Race in August 1993. That’s a race I had always dreamed of winning!

“My recommendation to you is that you give the products a try yourself. See how they work for you. Since there’s a money-back guarantee, you really have nothing to lose. Give it a try yourself. Then get back to me with your results.”

That’s it!

That is a product testimonial that sells. And once you and your team learn how to develop testimonials, you’ll be able to sell more products yourself.

Now that I’ve given you an example product testimonial, let’s break it down a bit so you know how to create your own.

In the section below, I’m telling them what my life was like prior to being introduced the product. I’m telling them why I was open to trying the product. And I’m relating to the prospect. Typically a team member is asking me for the 3-way because I’m an athlete; the prospect is an athlete and we can both relate to one another:

“I’m a competitive cyclist. I’ve raced for more than 16 years. I spend over 20 hours a week on the bike and compete regionally and nationally for 8 months out of the year. As a competitive athlete, I’m always looking for a competitive edge. I’m always looking for a way to speed up my recovery time.

In the section below, I’m acknowledging that I was skeptical that the product would work for me. This is important because most people are skeptical. And as a skeptic, I’m just like you prospect:

“Recently a friend introduced me to the product. At first I was skeptical but I figured I had nothing to lose since it was ‘money back guaranteed’ so I gave it a try.

In the section below, I briefly list the top 3 results I had with the product:

“(1) Right away I noticed that I started sleeping better at night. (2) I started waking up an hour earlier each morning feeling more refreshed than I had previously. (3) And that I wasn’t falling asleep at the wheel during my hour-long commute home from work. That was pretty important to me as you can imagine.

In the section below, I give the 4th result. I save the best result for last:

“But that wasn’t even the best part.

“(4) The best part was that because the products helped my muscles recover so quickly, I was able to train hard on a daily basis. And that training helped me win the Hotter ‘N Hell Road Race in August 1993. That’s a race I had always dreamed of winning!

In the section below, I give the prospect a call to action:

“My recommendation to you is that you give the products a try yourself. See how they work for you. Since there’s a money-back guarantee, you really have nothing to lose. Give it a try yourself. Then get back to me with your results.”

A good product testimonial can last anywhere from 30 seconds to 2 minutes. I’d recommend that you focus on creating a 30 second product or service testimonial. As time (and prospect interest) permits, you can go to 2 minute testimonial.

Share this MLM prospecting tip with your team. Help your team members create product and service testimonials for your business using the outline described above. Then practice reciting those testimonials to one another so that you get good at it.

The better your team gets at telling the story, the bigger and better your paycheck will become.

Once you create a product testimonial, it will be time then to create a business testimonial. The put the product and business testimonials together.

Stay tuned to a future article here at the blog as I teach you how to do that.

In the meanwhile, try our mlm leads. You can see Today’s Specials on MLM Leads by clicking here.

This article described mlm leads, mlm lead list and a mlm lead prospecting tip which tells how to give product or service testimonial that sells your mlm product or service to make more money.

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