I’ve been hearing a lot about the 2.0 marketing craze and I do believe it’s the next wave of “connecting” with prospects. However…

…”We” are the bridge or the conduit from where the prospect is and where they want to go. “We” represent our companies and ultimately people buy people, not so much the product.

(If the gate to your home is ugly broke down and ultimately not very inviting, don’t you think people would be extremely hesitant about walking through it?)

Gives new meaning to what Jim Rohn’s quote when he said, “to attract people of quality, we must 1st become a person of quality.”

We can use all the “techie” tools we want to gain access to MLM prospect leads but if we’re not the person they are attracted to work with…it’s a huge waste of time!

Thanks Enrique and Big Al for the gut check.

Tony (big Fan of MLMLeads.com)