Posts from ‘July, 2008’

The biggest question when it comes to creating a lead capture or landing page is, “do I have them contact me, or click submit.” Well the only way to answer that question is by testing both methods and seeing which draws the most responses.

Claude Hopkins the godfather of advertising stated it best back in 1923 when he wrote Scientific Advertising:

” Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them - not by arguments around a table. Go to the court of last resort - the buyers of your product.”

Testing different versions of your landing page is a must when you are driving traffic to your replicated website. And it is a must when you are buying MLM Leads or using an email autoresponder.

See, over the years as a lead generation expert, I hear from clients who question the quality of the data I have provided. Now without a doubt some data is bad, and should never be sold. However in the majority of cases where data is questioned it comes down to two situations:

1. The client is new to sales and marketing and has not fully mastered the elements of Prospecting, Presenting and Closing. Or…

2. They are using an internet marketing system which has not been created by a master marketer.

See just like in a good sales letter there are some elements of a landing or lead capture page that has to be tested, tested and tested again until they pull top results from your prospects.

Here are the five elements that must be mastered in order to gain the high conversion rates you are looking for:

1.  Headline - Your headline is what your prospects see before they see anything else.

2. The content - Now in a sales letter content is king. On a landing or lead capture page where as the content is important, if you really want to shine you need to use Video and let the prospects connect with you and build trust.

3. The background and Colors you use - White backgrounds with blue boarders and images of your product, service of the lifestyle you are promoting need to be front and center.

4. The Call To Action - You have to have your CTA in key locations on your site. It should be said or shown at least three times minimum in your video, and the same should ring true on your site.

5. The P.S. - You should always give an extra bonus towards the bottom of your page, giving your prospects something of extra value for acting immediately.

Before you start testing your lead capture or landing page, you need to step back and look at the bigger picture of marketing, and even the science behind successful marketing campaigns.

Although no amount of testing will create the perfect campaign. It will guide you through each of the elements you need to master to create the best lead capture and landing page for your niche.

Here is a great resource that can help you gain more information:

“Waiting For Your Cat To Bark”

Never Give Up,

Troy Dooly

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The biggest mistake to marketing to women on the internet, is the fact most marketers market to women just like they do men!

Now, I know that might seems pretty basic, but in counseling and studying marketing for the last 25 years, I am still amazed at the fact most marketers and even internet marketing consultants never focus on the difference between the two sexes.

One of my mentors Holly Buchanan wrote a great book addressing what she calls the “Soccer Mom myth.”

Holly validates what I have been teaching for the last several years, and really covers some great techniques, that if you apply to your online marketing, will allow you to close more of your Female Only MLM Leads.

Let’s take a look at some interesting facts about the women who are your primary target market”

* Women have passed men as the #1 online consumers, accounting for 6 out of every 10 dollars spent on the net.

* Women 18-34 spend an average of 3.3 hours per day on the net. That is more time than they spend on any other marketing channel.

* Female Baby Boomers make up the largest demagraphic 1 out of 3 of the 195.3 million US web users.

Now, lets take a look at a few other interesting facts:

Today’s soccer mom is no Mrs. Beaver!

* 51% of women live without a spouse.

* 27% of households are now headed by females.

* A growing number of soccer moms have tattoos (I had to throw that one in.)

* Not all women like PINK!

Now, I know you may be looking at some of these and wondering why I mention them. Well, it’s because when I am approached by a client to create different lead capture pages, I always tell my clients don’t focus on just one persona, get out and study the real people you want to attract to your team.

I strongly suggest that you take time to review your lead capture and landing pages to see if your sites are customer focused or focused on you and your company.

Here is a free tool you can use to check out your sites.

http://www.futurenowinc.com/wewe.htm

Thanks for reading this article, and if you found it of value please leave us a comment.

Never Give Up,

Troy Dooly

MLMLeads, LLC

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Not since 2001 has Network Marketing been poised for it’s biggest boom. In the words of Jim Crammer of Mad Money – Direct Selling Is Recession Proof.

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Increasing your MLM Lead conversions should be one of your top priorities. In this blog post I will share 10 killer strategies that will allow you to do just that!

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